April was a high‑momentum month marked by major advancements in advertising, brand visibility, technical infrastructure, campaign execution, and cross‑department coordination. Multiple long‑term initiatives moved into production, new creative assets were launched across radio, billboards, and digital platforms, and foundational planning began for RedBlue’s next‑generation public website.

Across all departments, April demonstrated strong alignment between media, operations, and leadership priorities, with consistent daily coordination ensuring that campaigns, content, and infrastructure remained optimized and responsive to real‑time needs.

1. Paid Advertising

April delivered strong performance across Google Ads, YouTube, Meta Ads, and email‑based campaigns. Multiple new campaigns were launched, including the full plumbing initiative centered on hot water tank supply and installation.

Google Ads & YouTube

A comprehensive Google Ads build was completed for the plumbing department, including search, display, and Performance Max assets. YouTube campaigns were added to extend reach and reinforce the new hot water tank messaging. Daily and weekly optimization cycles continued, supported by ongoing monitoring of Google Analytics, keyword performance, and departmental capacity.

Meta Ads

Paid social campaigns ran throughout April, supporting HVAC, electrical, and plumbing. Creative assets included new edited footage, rebate messaging, and department‑specific visuals. Meta continued to deliver strong engagement and cost‑effective reach, especially for plumbing and electrical awareness.

Email Campaigns

A new plumbing email campaign was drafted and is pending final approval from Cory. Once approved, it will complete the full multi‑channel rollout for the hot water tank initiative to more than 3,100 confirmed residential email subscribers we have in our RB Mailchimp application.

2. Website & Technical Infrastructure

April included important backend work, security improvements, and the early planning stages for RedBlue’s next major digital milestone: a fully rebuilt public website.

Public Website Stability & IT Fixes

The existing GoDaddy‑hosted site experienced several unusual issues early in the month. These were investigated and resolved through backend security updates, DNS adjustments, and performance fixes. The site is currently stable, but April reinforced the need for a more modern, reliable platform.

New Public Website (Framer) – Planning Phase

Planning began for a complete rebuild of the RedBlue public website on Framer. Key goals include:

• A future‑proof, modern, high‑performance platform

• Faster load times and improved SEO

• Cleaner navigation and clearer service pathways

• Lower long‑term operating costs compared to GoDaddy’s upsell‑heavy ecosystem

• A scalable foundation aligned with RedBlue’s growth trajectory

This project will take several months to complete but will significantly elevate RedBlue’s digital presence.

3. RedBlue Portal Development

Portal development continued with steady progress on internal tools, department resources, and structural refinements.

Operational Tools & Expansion

The next phase of portal development is now underway, focusing on:

• Expanded department resource libraries

• Improved internal tools

• Early planning for full team onboarding

• Monthly update cycles to ensure the portal evolves with operational needs

Safety Program Integration

Meetings were held with Coastal Safety regarding their onboarding video requirements. RedBlue is now positioned to take over the entire production process, including:

• On‑site filming of safety introductions

• Editing and post‑production

• Final delivery and integration into the portal

• Uploading to relevant directories for team access

This represents a meaningful operational step, with 4trees Media filling a gap and ensuring the safety program moves forward efficiently.

4. Brand Visibility & Design Assets

April delivered major gains in physical branding, fleet visibility, and creative asset production.

Billboards

Multiple new billboard proofs were created, including a Fujitsu‑aligned concept that received full approval. Because the design incorporates Fujitsu branding and a clear call‑to‑action, Fujitsu will cover the cost of the board — a significant win for RedBlue’s advertising budget.

Vehicle Fleet

New fleet decal designs were completed and approved, continuing the modernization of RedBlue’s physical presence across Greater Victoria.

Business Cards

A new business card design was produced for Tom, the new Electrical Manager, maintaining the updated brand standards introduced earlier this year.

Radio Advertising

April saw major activity in radio production:

• A new general radio ad was submitted

• Additional department‑specific ads are in production

• A dedicated hot water tank radio ad is being developed

• Planning began for a new jingle and commercial tied to the upcoming billboard installation

Once the new billboard is live, on‑site footage will be captured and incorporated into the commercial.

5. Content & Social Media

April delivered a high volume of new content across social platforms, paid channels, and physical media.

Content Production

New footage was edited into multiple social media posts, online ads, and internal assets. Content themes included:

• Plumbing and hot water tank education

• Electrical leadership updates

• HVAC seasonal readiness

• Fleet and branding updates

• Behind‑the‑scenes operational footage

Organic Social Media

Non‑paid content supported all major campaigns, reinforcing brand visibility and strengthening community engagement.

Print & Physical Media

In addition to digital content, April included production of:

• Billboard artwork

• Business cards

• Fleet decals

• Radio scripts and supporting materials