RedBlue Month-End Report
Reporting Period: March, 2026
1. Executive Summary
March was a transitional and high‑output month marked by major infrastructure upgrades, new advertising campaigns, and improved internal coordination. The rollout of the RedBlue Portal significantly streamlined communication across departments, while new workflow systems reduced approval times and improved campaign turnaround.
Operationally, RedBlue saw strong demand — particularly in plumbing, where advertising was paused due to full capacity. Marketing efforts shifted toward air conditioning, rebates, and Electrical Planning Reports (EPR) for stratas, aligning with seasonal trends and regional needs.
Across all channels, RedBlue’s brand visibility, lead generation, and internal systems continued to strengthen.
2. Paid Advertising Performance
Google Ads (March 1–31, 2026)
Impressions: 87,163
Clicks: 753
Conversions: 147
Cost: $1,413.85
Cost per Conversion: ~$9.62
Conversion Rate: 2.16%
Optimization Score: ~87–89% (campaign‑weighted)
Campaign Highlights
EPR Performance Max delivered strong conversion efficiency.
New Display PMax contributed steady engagement and conversion value.
Branded Search maintained high intent and strong conversion rates.
2026 Rebates YouTube Campaign generated large‑scale visibility and engagement.
Overall, Google Ads performance more than doubled key metrics month‑over‑month, with strong alignment to seasonal and departmental priorities.
Meta Ads (Instagram Focus)
Fujitsu Home Install Campaign (Completed 30 Days)
Views: 163,631
Reach: 36,558
Link Clicks: 642
Messages Started: 39 (goal achieved)
Profile Visits: 115
Cost: $1,318
Outcome: High‑intent conversations routed to office for Fujitsu installation inquiries.
Targeting: Greater Victoria only — zero wasted spend.
EPR Strata Video Campaign
Views: 36,888
Reach: 15,941
Profile Visits: 479
Follows: 12
Cost per Profile Visit: $0.91
Strong engagement for a compliance‑driven service.
Busy RedBlue Operator Ad (Audio Skit)
Views: 36,596
Engagement: 7,207
Profile Visits: 272
Follows: 9
Link Clicks: 266
Outcome: Strong brand‑building and community engagement.
Capacity Adjustments
Plumbing advertising paused due to full capacity.
HVAC and Electrical continued receiving normal budget.
3. Website & Technical Infrastructure
Public Website
Multiple updates across service pages, seasonal content, and campaign‑aligned messaging.
Two new articles published.
Ongoing UX improvements, backups, and IT maintenance.
Technical Infrastructure
Backend improvements across hosting, DNS, Cloudflare, and internal systems.
Bug fixes and consistency updates across both public and private sites.
Continued IT support for RedBlue’s digital ecosystem.
Payment Gateway Integration
Progress on Elavon Converge integration for online invoice payments. Now moved to Service Fusion (Stripe).
Coordination with finance team ongoing.
System prepared for next‑phase testing.
Email Campaign System
Email templates updated and refined.
Awaiting promotional content from Don’s department before deployment.
Deliverables & Print Assets
Stickers, business cards, and new clothing orders completed.
Vistaprint commercial account now used for discounted pricing.
Radio Advertising
Continued coordination with the new radio station.
Multiple new radio ads produced and delivered.
Messaging aligned with AC season and brand visibility goals.
4. RedBlue Portal Development
Continued refinement of the internal RedBlue Portal, improving alignment across all departments.
New resources, documents, and navigation improvements added.
Backend cleanup and IT support maintained portal stability.
Portal continues to enhance communication, safety access, and department coordination.
5. Strategic Trends & Direction
Shift toward air conditioning promotion ahead of a projected hot summer.
Strong performance and demand for Electrical Planning Reports for South Island stratas.
Plumbing demand exceeded capacity — a positive indicator of campaign effectiveness.
Multiple new campaigns launched across Google Ads, YouTube, and Meta.
6. Overall Assessment
March was a high‑momentum month with strong advertising performance, major internal system improvements, and continued brand growth across Greater Victoria. RedBlue is well‑positioned heading into AC season, with infrastructure, campaigns, and internal workflows aligned for Q2.
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