4trees Media Work Truck Wrap Design

2024 Ford F-150 Lightning, Perfect Blue Satin System

For our 2024 Ford F-150 Lightning, we built a full wrap concept that pulls from classic two-tone Ford truck styling from the 70s and 80s, then modernized it for a new era electric work truck. The goal was simple: create a rolling piece of brand presence that reads fast, looks premium up close, and turns heads without trying too hard.

The Concept

The wrap is anchored by a bold horizontal band in Perfect Blue 3M Satin Vinyl. That band wraps the truck and acts as the main “container” for the key brand elements, keeping the design clean, intentional, and highly readable from a distance.

Each side includes a large 4trees Media logo, a QR code for quick lead capture, and our slogan “From Pixels to Possibilities.” Everything is placed for real-world visibility, meaning it stays legible while parked, while driving by, or when someone catches it at an intersection for three seconds.

The Pixel Break Effect

At the rear, the wrap transitions from a solid band into a pixel breakup effect across both sides of the bed. It’s the signature move of the design. The idea is momentum: the truck is moving forward and the pixels are breaking apart and flying outward, like creative output accelerating and scaling. It also ties directly into our digital roots, taking something that feels “web-native” and turning it into physical branding.

Drone and Video Storytelling Details

Because drone work is a big part of how we tell stories for clients, we added subtle drone decals outside the main band on both sides. Then on the tailgate, within the band, we reinforced the drone and video element again, giving the truck a second read when it’s parked or when someone is behind it in traffic.

Finish and Presence

The satin vinyl finish adds a premium glow in daylight and streetlight, without being overly glossy. It gives the truck a clean shine that feels modern and confident, and it makes the graphics pop without looking busy. The overall design is bold, simple, and unmistakably 4trees.

Outcome

This wrap turned the truck into a high-visibility brand asset and a moving portfolio piece. It’s a full visual identity system applied to a vehicle, designed to communicate what we do at a glance: modern design, digital thinking, and real-world marketing execution.

Design Highlights

• Retro-inspired two-tone layout with a modern EV execution

• Perfect Blue 3M Satin Vinyl for a premium, high-visibility finish

• Large logo, QR code, and slogan on both sides for fast readability

• Pixel breakup effect on the bed to represent speed, output, and scale

• Drone decals and tailgate detail to reflect aerial and video services

• Clean hierarchy designed for both close-up detail and distance visibility

Deliverables

• Full vehicle wrap layout and production-ready print files

• Brand placement system for both sides, tailgate, and accent areas

• Custom graphic elements: pixel breakup effect, drone decals, QR integration

• Print and install alignment planning for satin vinyl application

Metrics

• Primary goal: visibility + lead capture

• Brand elements: logo, QR, slogan, drone visuals

• Format: satin vinyl wrap system for daily road exposure