A curated photography project capturing atmosphere, retailers, and real world detail

Bay Centre is one of downtown Victoria’s most recognizable shopping destinations, combining a wide mix of retailers with a constant flow of daily foot traffic. They needed a fresh, versatile photo library that could capture the feel of the space while supporting ongoing marketing and project documentation needs.

Our role was to plan and execute a curated photoshoot across the mall, capturing a balance of retailers, interiors, lifestyle moments, and key architectural details. The goal was not just to photograph stores, but to visually communicate the experience of shopping at Bay Centre in a way that feels natural, inviting, and on brand.

We approached the shoot with a detailed shot list and a consistent visual style, ensuring the final imagery could be used across web, social media, and promotional campaigns without feeling fragmented. By photographing a range of retailers and common areas, we delivered visuals that highlight variety, atmosphere, and movement through the space, rather than focusing only on individual products.

The challenge

This project required precision and adaptability. Portions of the mall were active and busy, with changing lighting, foot traffic, and timing constraints throughout the day. In addition to lifestyle photography, we were also tasked with documenting a stair renovation in progress.

That documentation required specific, marketing ready angles with clean compositions, while ensuring no identifiable shopper faces appeared in the images. Accuracy mattered just as much as aesthetics.

At the same time, we needed to capture retailers in a consistent visual language. Priority tenants such as Oso Cafe required focused attention, with food and atmosphere shots that felt warm, appetizing, and instantly usable for promotion.

The result

The final deliverable was a polished, flexible image library designed for long term use. We captured clean, consistent visuals across multiple retailers and common areas, creating lifestyle friendly photography that reflects the energy of the Bay Centre experience.

Alongside retailer coverage, we delivered precise renovation documentation with the required viewpoints for updates and project visibility. The result is a cohesive set of images that Bay Centre can confidently use across digital channels, social media, and internal or external communications without needing constant reshoots.