RedBlue Month-End Report

Reporting Period: Jan 1 - Feb 2 2026

January was a very active and foundational month for RedBlue’s marketing, media, and internal systems. The month included extensive drone and ground videography, major planning conversations around 2026 media budgeting, and meaningful progress on internal organization and infrastructure. A key milestone was a strategic budget meeting with Jordan Owen, Owen, and Chelsea to align expectations, priorities, and planning for the year ahead.

Operationally, January focused heavily on strengthening systems that support scale. The 4trees Media team formalized January planning through Monday.com, bringing full visibility across all contributors. At the same time, internal constraints around promotional approvals from specific departments limited the ability to fully leverage advertising and email marketing opportunities. This has been identified as a priority area to resolve moving forward, as promotions and offers directly impact ad strength, conversion performance, and seasonal demand generation.

Overall, January served as a high-effort setup month that strengthened RedBlue’s foundation, improved tracking accuracy, expanded content capabilities, and positioned the company well for Q1 growth.

Paid Advertising Performance

Google Ads

Google Ads performance in January was productive and well-managed, with a strong focus on accuracy, optimization, and long-term account health.

Key actions and improvements this month included:

  • Implementation of a new Google tag tied to a dedicated thank-you page, allowing accurate tracking of completed form submissions

  • Weekly optimization and consistent monitoring of campaigns

  • Onboarding and training of a new Google Ads certified team member to support ongoing account oversight

  • Two strategy meetings with Google specialists to refine account-level structure and performance

  • Identification of underperformance in the plumbing campaign, with the issue addressed, corrected, and placed under close monitoring

January Performance Highlights

  • Total clicks: 1.77K

  • Total conversions: 289.99

  • Average cost per conversion: $19.74

  • Click-through rate: 1.62%

  • Overall optimization score: 95.5%

  • Website form submissions: 528

What This Means

  • RedBlue continues to generate strong, measurable inbound demand in a competitive multi-trade market

  • Conversion costs remain very efficient, particularly given seasonal conditions

  • Improved tracking now provides clearer insight into true lead performance

  • Brand demand remains strong, with branded searches continuing to dominate top queries

  • Mobile traffic remains the primary driver of conversions, reinforcing the importance of mobile-first experiences

Meta Ads Performance

Facebook and Instagram

January’s focus on Meta platforms leaned primarily toward organic content performance and visibility rather than confirmed paid campaign execution. While exact paid ad data was not available at the time of reporting, overall engagement and follower growth were stronger than December.

Highlights include:

  • Strong organic reach driven by Reels and video content

  • Continued use of real jobsite footage and team visuals

  • High-performing content tied to large-scale projects, particularly at Pearkes Recreation Centre

Meta platforms continued to support brand reinforcement and discovery, complementing Google Ads performance.

Website and Technical Infrastructure

January included meaningful progress across RedBlue’s website, analytics, and internal digital infrastructure.

Key updates and developments:

  • New website article published highlighting the Victoria Royals jersey sponsorship, linking to the Royals’ official article and a YouTube video showing RedBlue-branded jerseys in-game

  • Website sections updated and refined to improve structure and clarity

  • Ongoing analytics work, form adjustments, and improved tagging accuracy

  • Converge payment portal added to the website, currently awaiting finance details to complete activation

  • Domain redblue-portal.com secured and actively under development

RedBlue Portal (Internal Hub)

The RedBlue Portal is being developed as a comprehensive internal application-style hub designed to support a growing team. Features include:

  • Live updates and internal announcements

  • Division performance snapshots

  • Safety libraries and resources

  • Staff directories and contact information

  • Weather updates and operational tools

This portal represents one of the most robust internal systems RedBlue has developed and will require ongoing care and governance once live.

Brand Visibility and Design Assets

January focused heavily on real-world brand visibility through media capture and physical asset rollout.

Highlights include:

  • Drone and ground videography captured across multiple departments and sites

  • Continued rollout of large all-weather decals on oversized HVAC equipment, with photo capture planned

  • Deployment of new fence signage on jobsites, with visuals to be captured once locations are confirmed

  • Strategic discussions with leadership around simplifying vehicle decals by removing “Heating & Refrigeration” to better represent all departments

  • Coordination with M2 Graphix on decal strategy and cost considerations

  • Support provided to facilitate in-house decal updates where possible

Additionally, 4trees Media supported the design, sizing, ordering, and branding of management golf shirts to ensure professional representation during the upcoming golf season.

Content and Social Media Performance

January social media performance was stronger than December, with increased follower growth and solid engagement across platforms.

Key highlights:

  • Pearkes Recreation Centre content was the standout of the month

  • A signature Reel featuring a “tiny 360 world” aerial view of the Tillicum area, zooming out from a massive HVAC unit, performed particularly well

  • Footage captured using advanced DJI drone features and stitched into cinematic content

  • Expanded posting consistency across Instagram, X, BlueSky, LinkedIn, and Google Business Profile through centralized management tools

This multi-platform presence continues to strengthen RedBlue’s visibility and reinforce its scale and professionalism.

Email Marketing and CRM

Email marketing activity was paused in January due to the lack of confirmed promotions and offers from key departments. While multiple campaigns are prepared and ready, final execution requires internal alignment on acceptable deals and service incentives.

Work completed during the pause includes:

  • Background preparation of Mailchimp pages and templates

  • Asset development and CMS organization

  • Improved workflow planning through Monday.com

To resume effective email marketing, confirmation is needed from residential HVAC, plumbing, and electrical departments regarding approved promotions or value-added offers.

Community and Sponsorship Initiatives

No new sponsorships were added in January, reflecting a deliberate strategic shift toward trackable and performance-driven advertising.

Key developments:

  • Decision to cancel a high-cost cable TV advertising opportunity due to cost concerns and declining viewership

  • Alignment with leadership on reallocating spend toward measurable digital channels

  • Radio budget reduced and renegotiated through multiple discussions, securing improved placement at a more reasonable cost

  • Ongoing evaluation of radio options, including potential changes in station placement

  • Victoria Royals sponsorship remains RedBlue’s primary community partnership, continuing to deliver strong brand recognition across Greater Victoria

Systems and Operations

January included major progress in internal systems, training, and workflow organization.

Highlights include:

  • Continued development of the RedBlue Portal as a central operational hub

  • Increased organizational responsibilities taken on by the Media Coordinator

  • Onboarding of additional Google Ads certified staff

  • Ongoing training in Framer development and Google systems

  • Daily team coordination via Google Meets

  • Monday.com used as a core daily operational tool

  • Platform infrastructure maintained across WordPress, Framer, Cloudflare, Hostinger, and GoDaddy

An example internal training course was also created within the online LMS to demonstrate how RedBlue could deploy scalable digital training for onboarding, safety, and internal education.

Lead Generation

January lead generation remained strong, supported primarily by Google Ads and improved tracking accuracy.

Google Ads performance:

  • Total conversions: 289.99

  • Total clicks: 1.77K

  • Average cost per conversion: $19.74

While exact booked job counts are not currently available, conversion volume and cost efficiency indicate healthy inbound demand. Ongoing Google Ads management continues to play a critical role in maintaining consistent lead flow.

Prepared for February and Q1 2026

February and Q1 priorities are focused on execution, alignment, and readiness.

Key objectives:

  • Finalize and launch the RedBlue Portal, including governance SOPs to prevent information rot

  • Establish regular internal meetings to keep portal data current and reliable

  • Confirm scheduling for upcoming photo and video shoots

  • Capture anticipated crane lift footage once dates are confirmed

  • Finalize social media templates and schedule posts in advance

  • Complete Monday.com budget and expense visibility dashboards

  • Launch Reddit advertising, leveraging strong organic sentiment

  • Improve internal alignment so departments proactively support:

    • Promotions and offers

    • Media access and filming opportunities

    • Seasonal campaign planning

With an expected record-breaking hot summer ahead, early positioning for cooling, residential, and preventative services will be a key focus moving into the spring.